Shop management can be challenging. Therefore, we have developed our service Shopening. Shopening is all about managing, staffing and designing your unique brand space. We help you create a brand space that offers an unforgettable customer experience, inspires brand loyalty and attracts attention. Meet your customers where they are and make use of your own brand space – whether it is a pop-up store, flagship-store or shop-in-shop area. With Shopening we can help you make the most of your shop spaces.


Managing, Staffing, Designing

Shopening is a full-service shop management brand designed to boost your brand’s presence – both online and offline – consisting of three parts: managing, staffing and designing.

Our Shopening team takes care of everything: from location strategy to designing and staffing up to the complete outsourcing of your shop management to TMS. Regardless, of whether you are looking for single or multi shop support, pop-up shops, flagship-stores or shop-in-shop areas, with Shopening we are your full-service partner.

As trade marketing agency with a strong focus on customer experience we can look back on more than 25 years of experience in retail. In these years, we have learned that many brands struggle with defining a result driven strategy and get caught up in details and operational tasks. It is our goal to lighten your burden and help you focus on your core business while we take care of all organizational and operational matters. In close coordination with you, our experienced project management teams will exploit the maximum of your potential in relation to your shop presence.

Managing, staffing, designing – shop management is our everyday business. It is our mission to help you increase sales and leave you more time for strategic tasks and more focus on your core business.

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Outsource your shop management to experts

Lease contracts, negotiations, facility management and all matters regarding paperwork cost time and money. But exactly this paperwork can be easily outsourced to experts like TMS. Shopening is meant to reduce your workload and increase your efficiency. Operative planning and project management is at the core of our business: from opening your shop and making sure that the day to day business is running smoothly to processing logistics. During the set-up time, we will define challenges and goals as well as which type of shop is suitable for your goals (e.g. outlet, pop-up shop, flagship-store or shop-in-shop areas). Where can you reach your target group best? Which location shows potential for growth? Our location analysis team knows every city and their ins and outs, which leads to giving you valuable recommendations.

Uwe Morawe bei der Arbeit
Frau im Büro am Telefon


Efficient staff management with Shopening

Barely any other factor is as important for your shop’s success as having the right staff. Qualified staff, store managers and managers play a substantial role for your in-store customer experience. We take care of all organizational and administrative staff management aspects. From consulting and planning staff concepts to actually recruiting and managing staff for your shop. Our networks and databases allow finding the right people for your brand to be quick and easy. Furthermore, we take care of the complete organization of resource planning and management of your staff.

Perfect staff for your shop

Recruiting is our specialty: due to our big data base, our network and employer brand channels, we can easily find the perfect staff for you. CV reviews as well as video and phone interviews help us learn more about the candidate’s personality, experience, and motivation. Assessment centers, team assessments and training complete our recruiting process to find your perfect fit. But we can do even more for you: HR can also be part of your chosen service package. Save time and resources by leaving contract management, payroll and coordination to us.


Strong shop concepts with TMS Shopening

Creative pop-up store concepts that surprise. Impressive flagship stores that strengthen your brand identity. Creative concepts that deliver your brand message. Shopening supports you in finding your voice, your style and game plan. In close collaboration with you, we deliver design concepts that promote your brand activation, support your omni-channel strategy and make your customer experience unforgettable. Regardless of whether you are looking to refit existing stores or set up completely new stores – Shopening will help you make the most of your shops.

TMS Team in einer Besprechung

Shopening at a glance:

All service components can be freely combined or ordered individually.

  • Personnel/HR concepts
  • Recruitment
  • Training programs
  • Stand-in pools
  • Shop management
  • Staff management
  • Payroll
  • Online assessment centers

Your benefits with Shopening:

  • Network and experiences of 25 years
  • Reliable, engaging staff
  • Complete outsourcing of your staff management
  • Real-time data collection with live online access